Privacy Policy

Effective Date: September 14, 2025 · Last updated: May 3, 2026

1. Who We Are

Welcome to NorthYorkGuide ("we", "us", or "our"). We operate northyorkguide.com, a free weekly email newsletter providing updates on skating times, seasonal nature alerts, cultural festivities, and family events across North York.

2. Information We Collect

When you subscribe to our newsletter, we collect the following information:

• Email address
• Optional: First name (only if you choose to provide it)

3. How We Use Your Information

We use your information to:

• Send you our weekly newsletter and occasional updates about local events and offerings
• Respond to communications (if you reach out to us via email)
• Improve our content and services, through anonymous analytics (e.g., open rates, click rates)

4. Consent & Email Marketing Laws

By subscribing, you provide express consent to receive emails from NorthYorkGuide. You can withdraw this consent at any time by clicking the "unsubscribe" link in any email.

We comply with Canada's Anti-Spam Legislation (CASL). Every email will include an unsubscribe option, and we will not send marketing emails to you unless you've opted in.

5. Sharing and Disclosure

We do not sell, rent, or trade your personal data. We may share information with:

• Beehiiv — our newsletter platform that handles subscriber management & distribution
• Analytics providers (e.g., Google Analytics), in aggregated/anonymous form only
• Advertising partners (e.g., Google AdSense) — see Section 6 below for full disclosure

6. Advertising and Cookies

NorthYorkGuide uses Google AdSense (publisher ID pub-6030803578719980) to display advertisements on some pages. Google AdSense and its third-party vendors use cookies to serve ads based on your prior visits to this site or other sites on the internet.

How third-party cookies work on this site:

• Google, as a third-party vendor, uses cookies (including the DoubleClick DART cookie) to serve ads to our visitors.
• These cookies enable Google and its partners to serve ads to our visitors based on visits to our site and other sites on the internet.
• We also use Google Analytics 4 (Measurement ID G-N02XMH6J4C) to understand site usage in aggregated, anonymous form.
• We do not place cookies that personally identify you. We do not control the cookies set by Google or other advertising partners.

Your choices:

• You can opt out of personalized advertising at Google Ads Settings.
• You can opt out of third-party vendor cookies via the Network Advertising Initiative opt-out page.
• You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
• Most browsers let you block or delete cookies via your browser settings. Disabling cookies may affect parts of the site experience.

For more information on how Google uses data when you use partner sites or apps, please see Google's Privacy & Terms — Partner Sites page.

7. Data Security

We take reasonable administrative, technical, and physical measures to protect your data. However, no system is 100% secure. If a breach occurs, we will notify appropriate authorities and affected subscribers as required by law.

8. Retention

We retain your email address for as long as you're subscribed. If you unsubscribe, we'll stop sending you emails and remove your data from our active list within a reasonable timeframe.

9. Your Rights

You have the right to:

• Access the personal information we hold about you
• Request corrections or updates
• Ask us to delete your data

To exercise these rights, please contact us at info@northyorkguide.com.

10. International Users

If you're visiting from outside Canada, be aware that your data will be processed in Canada and stored by our service providers, which may be located in other countries. By providing your data, you consent to this transfer and processing.

11. Changes to This Policy

We may update this policy occasionally. If the changes are significant, we'll notify subscribers via email and update the "Effective Date" above.